Last updated: March 2026

How Much Does Bupropion for Smoking Cessation (Zyban) Cost?

Without Insurance
$15 – $80
Average: $48
With Insurance
$0 – $15
Average: $8
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Cost Breakdown by Type

Type / Procedure Without Insurance With Insurance
150mg SR Tablets Generic (30-day) $15 – $40 $0 – $10
150mg SR Tablets Generic (60-day course) $25 – $80 $0 – $15

What Affects the Cost

  • Brand-name vs. generic availability
  • Insurance formulary tier placement
  • Pharmacy choice (retail vs. mail-order vs. Costco)
  • Manufacturer savings cards and coupons
  • Dosage and quantity prescribed
  • Geographic location

Insurance Coverage

Typical coverage: Generic Tier 1; ACA requires $0 coverage for cessation

Most insurance plans use a tiered formulary: Tier 1 (generic) $0-$15 copay, Tier 2 (preferred brand) $25-$75, Tier 3 (non-preferred brand) $50-$150, Tier 4 (specialty) $100-$500+. Prior authorization may be required for certain medications. Step therapy may require trying cheaper alternatives first.

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How to Save Money

  • Always ask for generic when available — saves 50-90%
  • Use GoodRx, RxSaver, or similar discount cards
  • Costco pharmacy is open to non-members and often has lowest prices
  • Mark Cuban's Cost Plus Drugs offers transparent low pricing
  • Manufacturer patient assistance programs provide free medication to qualifying patients
  • HSA/FSA funds can cover medication costs tax-free

Related Procedures & Costs

Frequently Asked Questions

Same medication, different indication. Zyban (bupropion SR) is for smoking cessation; Wellbutrin is for depression. Generic bupropion SR is used for both.

Generic bupropion SR costs $15 to $40/month. Under the ACA, it should be covered at $0 with a prescription for smoking cessation.

Start 1 to 2 weeks before your quit date. Take 150mg once daily for 3 days, then 150mg twice daily for 7 to 12 weeks.

Disclaimer: Costs shown are estimates based on national averages and may vary by location, provider, and insurance plan. This information is for educational purposes only and is not medical advice. Consult your healthcare provider and insurance company for exact costs. Read full disclaimer.
Sources: FAIR Health Consumer, Healthcare Bluebook, CMS Medicare Fee Schedules, GoodRx, and published clinical pricing data. Last updated: 2026-03-15.